Currently preparing for beta launch

Catch dangerous feed changes before they reach Amazon.

FeedGuard validates supplier spreadsheets, detects suspicious SKU, price and quantity changes, and helps Amazon sellers review problems before uploading a feed to Seller Central.

  • CSV & XLSX
  • Deterministic checks
  • Review before export
Feed validation
Illustrative
SUPPLIER FEEDSeptember catalog.xlsx
Review ready
Rows checked1,842
PASS1,731
WARNING94
BLOCK17
SKU ABC-102Price change +74%
BLOCK
SKU TV-2001Quantity 0 → 850
WARNING
1,731 rowsReady for review
PASS
Blocked rows are excluded from production export by default.

THE RISK

One bad spreadsheet can create expensive marketplace mistakes.

Supplier feeds change constantly. A misplaced decimal, incorrect mapping or sudden stock jump can become a catalog-wide problem if it reaches Seller Central unchecked.

01

Wrong SKU mappings

Supplier identifiers can point to the wrong Amazon listing.

02

Unexpected price jumps

Large increases or crashes can hide in thousands of routine rows.

03

Quantity mistakes

Stock wipes and implausible increases deserve a closer look.

04

Malformed data

Missing products and damaged identifiers can silently break updates.

WHO IT'S FOR

Built for Amazon sellers working with supplier feeds.

Sellers receiving regular supplier spreadsheets

Catalog teams reviewing price and stock updates

Larger operations that want a review step before Seller Central

A CONTROLLED WORKFLOW

From supplier file to reviewed export.

FeedGuard adds a deliberate safety layer before you upload changes to Seller Central.

  1. 01

    Upload supplier feed

    Start with a supplier CSV or XLSX file.

  2. 02

    Map supplier SKUs

    Keep supplier identifiers aligned with your Amazon SKUs.

  3. 03

    Validate changes

    Deterministic rules check prices, quantities, identifiers and feed changes.

  4. 04

    Review results

    Investigate warnings and blocks before anything leaves FeedGuard.

  5. 05

    Export safely

    Generate the reviewed file and upload it manually to Seller Central.

SAFETY BY DESIGN

Built for cautious feed updates.

FeedGuard helps you slow down the changes that deserve attention while keeping routine feed work clear and structured.

Baseline comparisonExample
Previous confirmed price€24.90
New supplier price€6.20
Detected change−75.1%
01

Deterministic rules

No AI decides whether a dangerous row passes.

02

Blocked rows stay out

BLOCK rows are excluded from production export by default.

03

Baseline comparison

Compare new supplier data with previously confirmed data.

04

Human confirmation

The confirmed baseline only moves after you confirm that you uploaded the reviewed file to Seller Central.

05

Organization-scoped data

Organization data is kept separate within the service.

BETA LAUNCH PRICING

Plans for different catalog sizes.

FeedGuard is preparing for beta launch. These are the planned monthly beta prices for the initial release.

FREE

€0/ month

For evaluating FeedGuard.

  • 1 active supplier
  • Up to 500 rows per feed
  • Feed validation
  • Baseline comparison
  • PASS / WARNING / BLOCK review
  • Review report
  • No production export
Explore FeedGuard

AGENCY

€49/ month

For larger supplier and catalog workflows.

  • Up to 25 active suppliers
  • Up to 100,000 rows per feed
  • Production export
  • Priority processing
  • Baseline comparison
Join Beta

Monthly beta launch pricing. Paid checkout is not yet publicly available.

FAQ

Clear answers before you start.

FeedGuard is designed as a review layer, not an automatic marketplace connection.

Does FeedGuard upload directly to Amazon?

No. The current version generates a reviewed Amazon-compatible file that the seller uploads manually to Seller Central.

Does FeedGuard change my prices automatically?

No. FeedGuard analyzes the feed and flags potentially unsafe changes for review.

Which files are supported?

CSV and XLSX supplier files are supported.

What happens to blocked rows?

Blocked rows are excluded from production export by default.

Do I need an Amazon API connection?

No, not for the current version.

Is my supplier data used to train AI?

No. Uploaded supplier data is not used to train AI systems, and no AI decides whether a row passes.

How much does FeedGuard cost?

FeedGuard's beta launch plans are Free (€0/month), Pro (€19/month), and Agency (€49/month). Paid subscriptions will be billed monthly.

Is annual billing available?

Not during the initial beta launch. Annual plans may be introduced later.

How will paid subscriptions be managed?

Paid subscriptions will be managed through our billing provider's customer portal once paid checkout opens.

BETA ACCESS

Interested in beta access?

FeedGuard is currently preparing to onboard early testers. Contact details will be published when beta applications open.

View beta plans